{"id":1980,"date":"2025-03-18T14:13:18","date_gmt":"2025-03-18T13:13:18","guid":{"rendered":"https:\/\/www.dullac.fr\/blog\/?p=1980"},"modified":"2026-03-31T17:45:14","modified_gmt":"2026-03-31T15:45:14","slug":"lart-du-goodie-comment-un-simple-cadeau-renforce-limage-de-marque","status":"publish","type":"post","link":"https:\/\/www.dullac.fr\/blog\/lart-du-goodie-comment-un-simple-cadeau-renforce-limage-de-marque\/","title":{"rendered":"L&rsquo;Art du Goodie : Comment un Simple Cadeau Renforce l&rsquo;Image de Marque"},"content":{"rendered":"\n<p>Chez <strong>Dullac<\/strong>, sp\u00e9cialiste de l\u2019objet publicitaire, une chose est claire : <strong>les goodies sont bien plus que de simples cadeaux<\/strong>. Une \u00e9tude Vistaprint (2025) r\u00e9v\u00e8le que <strong>66% des consommateurs per\u00e7oivent une marque plus positivement apr\u00e8s avoir re\u00e7u un produit promotionnel<\/strong>. Un levier puissant pour renforcer l\u2019engagement et la fid\u00e9lit\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf <strong>Quels objets publicitaires plaisent le plus ?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>38%<\/strong> pr\u00e9f\u00e8rent les <strong><a href=\"https:\/\/www.dullac.fr\/listing.php?keywords=stylos\">stylos<\/a><\/strong>, pratiques et abordables.<\/li>\n\n\n\n<li><strong>36%<\/strong> optent pour les <strong><a href=\"https:\/\/www.dullac.fr\/produits\/DTG20-T-shirt-150grs-impression-directe-numerique-DTG\">T-shirts<\/a><\/strong>, parfaits pour la visibilit\u00e9.<\/li>\n\n\n\n<li><strong>31%<\/strong> aiment les <strong><a href=\"https:\/\/www.dullac.fr\/produits\/2045-mug-personnalise-325-ml-avec-photo-ou-texte\">mugs<\/a><\/strong> et <strong><a href=\"https:\/\/www.dullac.fr\/produits\/2105-sac-coton-totebag-publicitaire-avec-personnalisation-quadri\">tote bags<\/a><\/strong>, utiles au quotidien.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <strong>L\u2019utile et le durable restent des valeurs s\u00fbres<\/strong>. Un bon goodie doit \u00eatre utilis\u00e9 r\u00e9guli\u00e8rement pour maximiser son impact.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1810\" height=\"2560\" src=\"https:\/\/www.dullac.fr\/blog\/wp-content\/uploads\/2025\/03\/image-illustration-article-blog-1-scaled.jpg\" alt=\"\" class=\"wp-image-1984\" style=\"width:519px;height:auto\" srcset=\"https:\/\/www.dullac.fr\/blog\/wp-content\/uploads\/2025\/03\/image-illustration-article-blog-1-scaled.jpg 1810w, https:\/\/www.dullac.fr\/blog\/wp-content\/uploads\/2025\/03\/image-illustration-article-blog-1-212x300.jpg 212w, https:\/\/www.dullac.fr\/blog\/wp-content\/uploads\/2025\/03\/image-illustration-article-blog-1-724x1024.jpg 724w, https:\/\/www.dullac.fr\/blog\/wp-content\/uploads\/2025\/03\/image-illustration-article-blog-1-768x1086.jpg 768w, https:\/\/www.dullac.fr\/blog\/wp-content\/uploads\/2025\/03\/image-illustration-article-blog-1-1086x1536.jpg 1086w, https:\/\/www.dullac.fr\/blog\/wp-content\/uploads\/2025\/03\/image-illustration-article-blog-1-1448x2048.jpg 1448w, https:\/\/www.dullac.fr\/blog\/wp-content\/uploads\/2025\/03\/image-illustration-article-blog-1-610x863.jpg 610w, https:\/\/www.dullac.fr\/blog\/wp-content\/uploads\/2025\/03\/image-illustration-article-blog-1-1080x1527.jpg 1080w\" sizes=\"(max-width: 1810px) 100vw, 1810px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc <strong>Un vecteur de notori\u00e9t\u00e9 et de fid\u00e9lisation<\/strong><\/h3>\n\n\n\n<p>L\u2019\u00e9tude montre aussi que :<br>\u2705 <strong>49%<\/strong> se souviennent de la marque et de l\u2019endroit o\u00f9 ils ont re\u00e7u le produit.<br>\u2705 <strong>44%<\/strong> visitent d\u2019autres \u00e9tablissements de la marque.<br>\u2705 <strong>43%<\/strong> recommandent la marque \u00e0 leur entourage.<\/p>\n\n\n\n<p>Un simple objet peut ainsi <strong>g\u00e9n\u00e9rer du bouche-\u00e0-oreille et renforcer l\u2019image de marque<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf31 <strong>L\u2019originalit\u00e9 et l\u2019engagement comptent<\/strong><\/h3>\n\n\n\n<p>Lors du choix d\u2019un produit promotionnel, les consommateurs privil\u00e9gient :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L\u2019utilit\u00e9 (51%)<\/strong> et l\u2019<strong>originalit\u00e9 (39%)<\/strong>.<\/li>\n\n\n\n<li><strong>La durabilit\u00e9 (37%)<\/strong> et la <strong>taille adapt\u00e9e (34%)<\/strong>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.dullac.fr\/categories\/262_made-in-france\/\">Les marques locales<\/a> (44%)<\/strong>, preuve d\u2019un int\u00e9r\u00eat croissant pour l\u2019authenticit\u00e9 et le soutien aux petites entreprises.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\ude80 <strong>Dullac accompagne les marques dans leur strat\u00e9gie de goodies<\/strong><\/h3>\n\n\n\n<p>Un objet publicitaire bien choisi <strong>ne se jette pas, il s\u2019int\u00e8gre au quotidien<\/strong>. Chez <strong>Dullac<\/strong>, l\u2019objectif est de proposer des produits <strong>impactants, utiles et m\u00e9morables<\/strong> pour aider les entreprises \u00e0 marquer les esprits.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.dullac.fr\/categories\/277_marquage-express\/\">D\u00e9couvrez notre gamme de GOODIES \u26a1 EXPRESS<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">\ud83d\udce9 <strong>Envie de booster votre visibilit\u00e9 avec des goodies efficaces ? <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong><a href=\"https:\/\/www.dullac.fr\/contact\">Contactez-nous !<\/a><\/strong><\/h2>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez Dullac, sp\u00e9cialiste de l\u2019objet publicitaire, une chose est claire : les goodies sont bien plus que de simples cadeaux. Une \u00e9tude Vistaprint (2025) r\u00e9v\u00e8le que 66% des consommateurs per\u00e7oivent une marque plus positivement apr\u00e8s avoir re\u00e7u un produit promotionnel. Un levier puissant pour renforcer l\u2019engagement et la fid\u00e9lit\u00e9. \ud83c\udfaf Quels objets publicitaires plaisent le [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":1982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Art du Goodie : Comment un Simple Cadeau Renforce l&#039;Image de Marque - Blog Dullac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dullac.fr\/blog\/lart-du-goodie-comment-un-simple-cadeau-renforce-limage-de-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Art du Goodie : Comment un Simple Cadeau Renforce l&#039;Image de Marque - Blog Dullac\" \/>\n<meta property=\"og:description\" content=\"Chez Dullac, sp\u00e9cialiste de l\u2019objet publicitaire, une chose est claire : les goodies sont bien plus que de simples cadeaux. 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